A retail sportsbook operated by DraftKings is open now at Bay Mills Resort & Casino in Michigan’s Upper Peninsula. It is a temporary facility until a permanent retail sportsbook is completed in the fall.
With the temperature heating up in Michigan, which is one of the most popular summer vacation destinations in the Midwest, many people from in-state and out are traveling north to Brimley. Bay Mills is located in the northeast portion of the U.P., about 15 miles west of Sault Ste. Marie. It’s situated on the shore of beautiful Waiska Bay on majestic Lake Superior.
Operated by Bay Mills Indian Community, Bay Mills Resort & Casino offers 17,000 square feet of casino space, 695 slot machines, 13 table games, three restaurants, and a 144-room hotel. The resort is one of the biggest employers in Michigan’s Upper Peninsula, which has just over 300,000 residents (as of the 2020 census), or about 3% of the state total.
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What to Expect at DraftKings Sportsbook at Bay Mills
Dubbed “The DraftKings Sportsbook at Bay Mills,” the new retail book has one sports betting ticket cage and six betting kiosks. Sports bettors can place wagers through DraftKings either with an agent at the cage or at the self-service kiosks, which accept any valid DraftKings sports betting account.
Adjacent to the sports betting areas, the DraftKings Sportsbook will have large-screen TVs and a board with odds for most sporting events available from the sportsbook.
DraftKings and Bay Mills Partnership
Since establishing its sports betting partnership with DraftKings in 2020, Bay Mills has shared in more than $70 million in revenue from legal sports betting online in Michigan. With the opening of a retail sportsbook, DraftKings gains a branding presence at Bay Mills, which is a popular destination for casino lovers in the Upper Peninsula, where there are fewer options.
According to data from the State of Michigan, DraftKings has generated more than $250 million in casino revenue alone since 2020 and has a total handle including online gaming of more than $1.3 billion.
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About Bay Mills Indian Community
Bay Mills Indian Community consists of several groups of the Ojibwa Tribe, which is a federally recognized native nation. The Ojibwa have land in both Canada and the United States, where they are also frequently referred to as “the Chippewa.”
Bay Mills Indian Community has land in Bay Mills, in Superior Townships, as well as on Sugar Island Township. The tribal organization was granted a license for gaming in 2001 for a casino, and in 2020 when Michigan launched online casinos and sports betting, it also was granted an operational license. According to its website, the Bay Mills Indian Community has 1,309 enrolled members as of 2021.
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