In a huge move for the sports betting industry, Caesars has announced that it has completed its acquisition of William Hill. The acquisition set Caesars Entertainment back a cool $4 billion, giving the company an added edge in the sports betting market with one of the leading US operators now under its corporate umbrella.
“We are thrilled to complete the acquisition of William Hill, combining two of the premier operations in the sports betting and iGaming industries under one roof,” said Tom Reeg, CEO of Caesars Entertainment. “We look forward to announcing future sports partnerships that will drive long-term growth.”
Caesars & William Hill Footprint
The combination of Caesars and William Hill creates a bonafide sports betting and online gaming juggernaut. Together, the combined companies have sports betting platforms live in 18 legal US markets, including Michigan.
By the end of 2021, Caesars expects to up that number to 20 by adding two more legal states to its list.
William Hill also has a massive footprint in Europe. However, Caesars plans to sell William Hill’s non-US businesses. This includes all of William Hill’s international online divisions plus the company’s many retail betting shops.
Caesars Rewards
According to the announcement press release, “the transaction further expands the reach of Caesars Rewards by providing William Hill members access to the Company’s industry-leading loyalty program, including the ability to earn tier status that can be used at all of the Company’s land-based and online properties.”
This development allows Caesars to augment its services and provide a single wallet for use across its sports betting and online gaming platforms.
William Hill Michigan
William Hill is one of more than a dozen online sports betting operators already live in Michigan. Michiganders can sign up on the platform, deposit, and start betting within minutes.
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