BetAmerica Launching Sports Betting, iGaming Platform In Michigan

BetAmerica will enter the Michigan sports betting and iGaming market through a partnership with the Hannahville Indian Community, parent company Churchill Downs Incorporated (CDI) announced Wednesday.

The launch will include a retail BetAmerica-branded sportsbook at Island Resort & Casino in Harris, as well as a BetAmerica online sportsbook and online casino platform available statewide. The launch is pending licensure and regulatory approval.

“We are incredibly excited about our new partnership with BetAmerica,” said Kenneth Meshigaud, Hannahville Indian Community Tribal Chairperson for the Island Resort & Casino. “The BetAmerica sportsbook will expand upon our already compelling number of entertainment options, and provides another great reason for people to come and visit us up here on Michigan’s beautiful Upper Peninsula.”

Sports betting was first legalized in Michigan in December 2019, when Gov. Gretchen Whitmer signed a sports betting bill into law in the state. Michigan took its first legal sports bets starting in March 2020.

“We are pleased to be able to offer sports fans throughout Michigan our innovative BetAmerica sportsbook and iGaming product,” said Bill Mudd, COO of CDI. “Guests of Island Resort & Casino, as well as online players in Michigan, will be able to access sports betting, the best in online casino games, and unique promotions through BetAmerica.”

BetAmerica currently operates in New Jersey, Pennsylvania, Indiana, and Mississippi.

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