How Sportsbooks, In Michigan And Beyond, Can Reach The ‘Typical’ Sports Bettor
May 27, 2020 |
It’s the first rule of advertising – know your customer. One New York agency surveyed 4,000 bettors to do precisely that. “Learn something new during lockdown,” said the self-help gurus. HPL Digital Sport decided to learn what the typical American sports bettor looks like. Using data acquired from 4,400 gamblers over the first quarter of […]
Online Horse Race Betting in Michigan Just Weeks Away
May 14, 2020 |
If you’re a racebook operator, Michigan is now open for business. While the state gave a legislative green light to off-track wagering last December, it was conditional upon the production of terms and conditions governing providers of online betting to Michigan’s horseplayers. Those terms and conditions were published in an Executive Director Order issued by […]